SHANGHAI - To engage members throughout China in its Fast Ways to Free Stays promotion, Hilton HHonors, the loyalty program for Hilton Worldwide's 10 distinct brands, activated a contest through its Sina Weibo account to reward hard-working individuals with an unforgettable journey through China. The Weibo contest celebrates the Fast Ways to Free Stays promotion in which all members can earn double HHonors points or a free night certificate on hotel stays now through December 31, 2011.

Fans were invited to share their stories of hard work through video content, in photos or in 140 characters or less via the Hilton HHonors official Sina Weibo account - http://weibo.com/hiltonhhonors. Ten finalists were selected and their stories were shared through the Weibo account. The community was then encouraged to choose the winner by reposting the three individuals that most deserved the Ultimate HHonors Getaway.

This week, on Friday, October 14, 2011, grand prize winners will be announced and offered the chance to invite up to two guests to participate in the Ultimate HHonors Getaway. Winners will take a week-long journey (October 29 - November 5) to Hilton Worldwide properties in Shanghai, Qiandao Lake and Sanya; however, the journey will not end there. Travelers will be united with an extended family member on the last night of the trip for a celebration truly worth sharing. And, along the way, trip participants will not only enjoy the finest in accommodations, service and amenities at Hilton Worldwide properties, but their journey will be punctuated with signature and off-the-beaten path experiences unique to each location.

"The Ultimate HHonors Getaway is a way to recognize the hard work of individuals in China and reward them with an experience that can be shared with family and friends," said Jeff Diskin, senior vice president of global customer marketing, Hilton Worldwide. "In addition to exciting initiatives like the Ultimate HHonors Getaway, Hilton HHonors membership proves working hard can be rewarding with exclusive promotions like Fast Ways to Free Stays and opportunities to use membership points for free hotel stays, room upgrades, to purchase experience rewards, merchandise and much more."

Consumers can receive updates about the Ultimate HHonors Getaway, which commences on October 29, 2011, by following @Hilton HHonors on Sina Weibo. In addition to live Weibo posts from the road, Hilton HHonors will share out travel tips, trends and information every day.

For full Terms & Conditions for the Ultimate HHonors Getaway, visit http://weibo.com/HiltonHHonors.

The Hilton HHonors Fast Ways to Free Stays promotion offers members either double HHonors points or a free night certificate (after four stays or 10 nights) for hotel stays booked between September 27 and December 31, 2011, and completed between October 1 and December 31, 2011.

Members can register for the promotion and review full terms and conditions at www.HHonors.com/FastWays. Bonus selection cannot be changed during the promotional period. There is no limit to the number of bonus points or free night certificates that can be awarded. For more information or to become a Hilton HHonors member, visit HHonors.com.

Contact:
Scott Carman
Hilton Worldwide
(703) 883-5803
scott.carman@hilton.com

www.HHonorsGlobalMediaCenter.com

Hilton HHonors Fast Ways to Free Stays Terms & Conditions
Valid for stays completed between 10/1/11 and 12/30/11 ("Promotion Period") at participating hotels. HHonors members must register at www.hhonors.com/FastWays before check-in of your stay. You must select one of two offers; selection is final. If you select "Free Night After Four Stays Or Ten Nights" and stay four times or 10 nights within Promotion Period, free night certificate will be sent within six weeks of the fourth stay or tenth night, whichever comes first. Free night certificate is valid for 6 months; redemption subject to availability and all terms stated on certificate must be followed to redeem. If you select "Double Points," you will receive Double Points for stays within Promotion Period. "Double Points" means you will receive a bonus equal to the number of Base Points earned during a stay. Bonus Points earned on Base Points do not count toward tier qualification. Hilton HHonorsTM membership, earning of Points & MilesTM, and redemption of points are subject to HHonors Terms and Conditions.

About Hilton Honors
Hilton Honors is the award-winning guest-loyalty program for Hilton’s 14 world-class brands comprising more than 5,100 properties with nearly 838,000 rooms in 103 countries and territories. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors app, where Hilton Honors members can check-in, choose their room and access their room using a Digital Key. With more than 69 million members, Hilton Honors offers hundreds of ways to earn and redeem Points. Members can redeem their Points for free nights, premium merchandise, items on Amazon Shop with Points; make charitable contributions or gain access to unique events through the Hilton Honors auction platform (honors.com/auctions), such as exclusive artist experiences and hotel concert events with Live Nation®, or race experiences with the McLaren-Honda Formula 1 team. The program is free to join, and travelers may enroll online by visiting www.HiltonHonors.com or connect with Hilton Honors at news.hiltonhonors.com.

About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,100 properties with nearly 838,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.