MCLEAN, Va. - A well-worn passport can result in more than just a scrapbook full of pictures and good stories to share. According to a recent survey* commissioned by Hilton Worldwide, a majority of respondents believe that travel also provides a better understanding of the world. To encourage more travelers to pack their bags and experience the world's vast array of cultures, Hilton HHonors, the loyalty program for Hilton Worldwide's 10 distinct hotel brands, today launched its latest global sale - The Great Getaway.
Through the offer, guests can save up to 40 percent on stays completed between now and September 30, 2012, at any of the participating hotels within the Hilton Worldwide portfolio, which includes Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Hilton Garden Inn and Hampton Hotels.
To explore the benefits of travel to individuals, the economy and society, Hilton Worldwide conducted an international research study titled, "Travel and Culture in a Globally Connected World." The study revealed several notable results, including:
- Roughly 80 percent of Americans and 70 percent of Chinese participants surveyed agreed they would travel more if they had more money.
- Limited vacation days and work commitments were cited as major deterrents for a majority of survey participants in both the United States and China.
- More than three-fourths of both Americans and Chinese survey participants (82 percent and 78 percent, respectively) agreed that travel provides a better understanding of the world.
"The Great Getaway provides travelers with an additional reason to learn more, experience more and travel more this season - for less," said Jeff Diskin, senior vice president, global customer marketing, Hilton Worldwide. "While the majority of survey participants agreed that travel makes people more tolerant and more understanding of other cultures, they also named money as a top barrier of traveling."
Guests looking to experience the world for less can book a stay through The Great Getaway sale at HHonors.com/Getaway between now and July 23, 2012. For more information or to become a Hilton HHonors member, visit HHonors.com.
For full terms and conditions, visit HHonors.com/Getaway.
Hilton Worldwide partnered with research firm StrategyOne to conduct a telephone survey among a nationally-representative sample of 1,011 American adults and 1,071 Chinese adults, ages 25-64.Interviews were conducted in the United States and China from Friday, September 2 to Friday, September 16, 2011. Assuming a 95 percent confidence level, the margin of error for this study is ± 2.1 percent. Travelers were more likely to skew toward higher income brackets than Infrequent Travelers in both the United States and China.
About Hilton HHonors
Hilton HHonors, the award-winning guest-loyalty program for Hilton Worldwide’s 10 distinct hotel brands, offers its 34 million members more ways to earn and redeem points than any other guest-loyalty program, enabling them to create experiences worth sharing at more than 3,900 hotels in 90 countries and territories. HHonors members can now redeem points for any room, anywhere, anytime, including the most luxurious suites, using any of four room rewards: Premium Room Rewards, Room Upgrade Rewards, Points & Money Rewards and Standard Room Rewards. In addition, HHonors members can use points to purchase unique experience rewards, merchandise and vacation packages, make charitable contributions and more. HHonors is also the only guest-loyalty program to offer ‘No Blackout Dates’ and ‘Points & Miles’ for the same stay at its properties worldwide, including participating Waldorf Astoria Hotels & Resorts, Conrad Hotels& Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. Membership in HHonors is free, and travelers may enroll online by visiting www.HiltonHHonors.com or connect with Hilton HHonors at news.hiltonhhonors.com.
About Hilton Worldwide
Hilton Worldwide is a leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 93 years, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,900 hotels and timeshare properties, with 650,000 rooms in 90 countries and territories and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. Visit www.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide and www.linkedin.com/company/hilton-worldwide.