Europe News

Hilton HHonors and UniCredit Launch Co-Branded Credit Card in Italy

Card purchases can be redeemed for hotel benefits and free stays

June 13, 2012  |  This information originated in American English.

MILAN - Today, Hilton HHonors, the loyalty program for Hilton Worldwide's 10 distinct hotel brands, announces its partnership with UniCredit and the launch of their co-branded optional revolving credit card in Italy - the Hilton HHonors Card from UniCredit. HHonors members who sign up for and activate the card will receive an instant upgrade to elite Gold status and 10,000 HHonors Bonus Points.

"The new Hilton HHonors Card from UniCredit is the first lodging co-branded credit card in Italy," said Jeff Diskin, senior vice president, global customer marketing, Hilton Worldwide. "We're excited to partner with UniCredit and look forward to offering our Italian members even more ways to earn travel experiences with HHonors points throughout the year."

In addition to the initial bonus offers, Hilton HHonors members will receive the following cardholder benefits:

  • Earn three HHonors Bonus Points for every Euro spent at any of Hilton Worldwide's more than 3,800 hotels around the world in addition to 18 hotels in Italy
  • Earn two HHonors Bonus Points for every Euro spent on everyday purchases on Visa circuit
  • Retain Gold status after the first year by spending more than €8,000 in a year
  • Maintain Hilton HHonors Silver status for the duration of card membership

HHonors points can be redeemed for free stays and unforgettable experiences in 91 different countries at any of Hilton Worldwide's 10 distinct hotel brands, including Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations.

Hilton Worldwide currently serves as one of the largest hotel brands in Italy, offering travellers four of its 10 hotel brands within the country: Waldorf Astoria Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton Hotels & Resorts and Hilton Garden Inn. Hilton HHonors Gold status members receive complimentary in-room Internet access as well as on-property benefits such as room upgrades, when available, free breakfast and more.

"It is an honour and privilege to issue the Hilton HHonors co-branded credit card," said Niccolò Ubertalli, head of consumer finance, UniCredit. "It is a product created with the Hilton HHonors customers in mind that I am sure they will appreciate."

The Hilton HHonors Card from UniCredit, while new in Italy, joins the ranks of many other global co-branded HHonors credit cards currently available in the U.S., UK, Germany, Austria and Japan. To sign up for the card, visit the UniCredit web site

For more information or to become a Hilton HHonors member, visit

Hilton Worldwide

Scott Carman
(703) 883-5803

Media Relations
Tel: + 39 02 8862.8236

Advertising message for promotional purposesFor the contractual conditions of the optional revolving card, the TAEG and anything not expressly indicated, please refer to the form called "Basic European information on Consumer Credit" (cover page of the "Application form") and to the "Advertising Information Form" available on the website. The "Advertising Information Form" is also available on the website. For the contractual conditions of the free Insurance Policy, please refer to the "Information Pack", which should be read before signing, available on the website. The card is issued by UniCredit S.p.A., which reserves the right to decide whether the requisites needed for the card to be granted have been fulfilled and the maximum spending limits to be allocated to the same. The initial maximum spending limit is € 5,000. Revolving credit option allows  customer to choose if reimbursing purchases in an only one solution or in monthly instalments.

In the case of payment in instalments on an "international" credit line: fixed TAN 12.00%, TAEG 16.49 %. The costs to be paid by the cardholder are as follows: Annual fee: € 75 - Issue of a replacement card in Italy: € 15 - Issue of a replacement card abroad: € 30 - Issue and sending of each hardcopy statement: € 0.82 - Issue and sending of each copy of previous statements: € 0.82 - Stamp duty on statements exceeding € 77.47: € 1.81 (exempt if the amount is directly debited from a current account held with UniCredit) - Commission for each cash withdrawal transaction: 4% of the amount withdrawn, with a minimum of € 2.50. Total amount due from the consumer (example on a purchase of € 3,000, with a minimum monthly payment of € 100 while the residual debt is over € 2,000, and a monthly payment of  € 50 when the residual debt is less than € 2,000): Purchase: € 3,000 - Total interest: € 967.91 - Total cost of hardcopy statements: € 57.40 - Total cost of annual fee: € 450.00 - Total stamp duty: € 126.70 - Total amount due : € 4,602.01. UniCredit Consumer Finance is a trademark of UniCredit S.p.A., which offers consumer credit products in Italy, distributed through channels other than Branches.

About UniCredit
UniCredit is a major international financial institution with strong roots in 22 European countries and an overall international network present in approximately 50 markets, over 9,400 branches and 159,000 employees as of 31 March 2012. In the CEE region, UniCredit operates the largest international banking network with nearly 3,900 branches. The Group operates in the following countries: Austria, Azerbaijan, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Estonia, Germany, Hungary, Italy, Latvia, Lithuania, Kazakhstan, Kyrgyzstan, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey and Ukraine.

About Hilton HHonors Hilton HHonors, the award-winning guest-loyalty program for Hilton Worldwide’s 10 distinct hotel brands, offers approximately 38 million members more ways to earn and redeem points than any other guest-loyalty program, enabling them to create experiences worth sharing at more than 4,000 hotels in 90 countries and territories. HHonors members can now redeem points for any room, anywhere, anytime, including the most luxurious suites, using any of four room rewards: Premium Room Rewards, Room Upgrade Rewards, Points & Money Rewards and Standard Room Rewards. In addition, HHonors members can use points to purchase unique experience rewards, merchandise and vacation packages, make charitable contributions and more. HHonors is also the only guest-loyalty program to offer ‘No Blackout Dates’ and ‘Points & Miles’ for the same stay at its properties worldwide, including participating Waldorf Astoria Hotels & Resorts, Conrad Hotels& Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. Membership in HHonors is free, and travelers may enroll online by visiting or connect with Hilton HHonors at can now also book reservations, manage their accounts and redeem special offers with the new Hilton HHonors mobile app for iPhone.

About Hilton Worldwide Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. For 95 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of eleven world-class global brands is comprised of more than 4,200 managed, franchised, owned and leased hotels and timeshare properties, with more than 690,000 rooms in 93 countries and territories, including Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Curio - A Collection by Hilton, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Visit for more information and connect with Hilton Worldwide at,,,, and